Various
2024

Content and UX Writing

A small sample of public facing blogs, content and UX copy I have written:

Articles

E-learning

UX Writing

Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly cancelled due to bad weather. They can claim free food and drink vouchers.

Challenge: Write a message from the airline app notifying them of the cancellation and what they need to do.

Headline: 45 characters; Body: 175 characters max; Button: 25 characters max

We're sorry, your flight has been cancelled

Due to bad weather, your flight has been cancelled. We've issued you with food and drink vouchers and will be in touch soon with an updated departure time.

Scenario: The user is browsing the website of a local supermarket which is focused on natural and organic foods.

Challenge: Write a 404 message for a missing or broken link on the website.

Headline: 30 characters max; Body: 45 characters max

An empty shelf.

Looks like you've found an empty shelf.

Browse our latest organic products or head back to the home page.