The Tackling Loneliness Hub is an interactive online community platform for people working on loneliness.

Funded by the DCMS, the Hub enables members to connect and collaborate in a safe and supportive space to generate action on loneliness.

As the sole community manager for the Tackling Loneliness Hub, I led on the community, content, and product strategy for the platform.

Activities included

• Creating and implementing an engaging content strategy, including blog posts, events, workshops, video content, and fortnightly newsletters.
• Writing user interface content, ensuring all terminology was clear, accurate and conversational.
• Using quantitative and qualitative data to develop design approaches to improve user experience.
• Analysing web traffic and community metrics.
• Onboarding and engaging with the online community of over 850 members.

Success stories

• Increasing monthly active users from 15% to 30%
  [industry benchmarking ranges from 15% – 20%]
• Increasing fortnightly newsletter open rates to 40% and click rates to 12%
  [industry benchmarking is 20% – 25% open rate]
• 100% of members agree the content shared is useful for their needs.